Marketing or sales brochures are often confined by space, requiring short, memorable prose that sticks with the reader and calls them to action. You may even need to employ some wit.

Corporate brochures have more space and have to convey the culture of an organisation, often coupled with diagrams and flow charts to show structural information in shorthand. Of course you may have a mix of the two - Confidential Information Memorandum's are the "sales brochures" for corporations that are looking for take-over bids from competitors and I've handled those too.

Over the last 30 years, I've had the pleasure of writing copy for hundreds of companies, from global giants such as Sony Entertainment and Masterfoods through to local businesses - wedding planners, cafes, textile mills and even condom manufacturers! You learn to talk about pretty much anything if you stick around long enough.

It's fair to say that there are many tools for writing copy - from AI to intelligent prompts in writing packages, and goodness knows this website has tried to finish enough of my sentences while I'm typing this! But sometimes you need a deeper understanding of a brief than a computer can (currently) provide. 

For example, when writing copy for websites, you have to think about "keyword frequency", which in normal English just means the number of times you can plant key words or phrases into your website text before Google thinks you're taking the mickey and punishes you.

If you'd like some help with your business, I'm happy to help, whether writing something corporate to show your weight, or something friendlier and more intimate to encourage brand loyalty. I have the privilege of writing every day for our magazine website, The UK Anime Network, so you're welcome to hop over to that page for a sample.